Set up in 2008 to infuse new life into fashion, NJAL was quick to become an indispensable tool for the industry; helping designers gain exposure and finance their progression independently by providing an easily accessible retailing forum via its online shop. NJAL is a creative hub with a red carpet following setting trends and perpetuating innovation. With over 16 million hits per month, NJAL is an infinitely expanding destination devoted to facilitating growth in the fashion industry.